Privacy Policy

Last updated: May 2026

1. Who We Are

PrescribingInsights is a data analytics service operated by Rob Davidson, providing bespoke NHS prescribing data analysis to pharmaceutical companies, Integrated Care Boards, and healthcare consultancies.

For the purposes of UK GDPR, the data controller is Rob Davidson, trading as PrescribingInsights. You can contact us at rob.davidson@prescribinginsights.com.

2. What Data We Collect

We collect personal data in the following circumstances:

• Contact form submissions: your name, work email address, organisation name, and any information you include in your message.
• Website analytics: anonymised data about how you use our website, including pages visited, time on site, browser type, and approximate geographic location, collected via Google Analytics.
• Email correspondence: any personal data included in emails you send to us directly.

We do not collect any special category data (such as health data relating to individuals) through this website.

3. How We Use Your Data

We use the data we collect for the following purposes:

• To respond to your enquiry and arrange a discovery call.
• To provide you with the analytical services you have requested.
• To understand how our website is being used and improve its content and performance.
• To comply with any legal obligations.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests: responding to business enquiries and operating our website.
• Contract: processing data necessary to deliver services you have engaged us to provide.
• Legal obligation: where we are required to retain data by law.

5. Third-Party Services

We use the following third-party services that may process your data:

• Formspree (formspree.io) — processes contact form submissions and forwards them to us by email. Their privacy policy is available at formspree.io/legal/privacy-policy.
• Google Analytics — collects anonymised website usage data. IP addresses are anonymised. Google's privacy policy is available at policies.google.com/privacy. You can opt out of Google Analytics tracking via Google's opt-out tool.

6. Data Retention

We retain contact form enquiries and related correspondence for up to 3 years from the date of last contact, or for the duration of any client relationship plus 3 years. Website analytics data is retained in accordance with Google Analytics' default retention settings.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal obligations).
• Object to or restrict our processing of your data.
• Withdraw consent at any time where consent is the basis for processing.
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us at rob.davidson@prescribinginsights.com.

8. Cookies

Our website uses cookies set by Google Analytics to collect anonymised usage data. These are analytical cookies and do not identify you personally. You can control cookies through your browser settings or use Google's opt-out tool linked above.

9. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.

10. Contact

If you have any questions about this privacy policy or how we handle your data, please contact us at rob.davidson@prescribinginsights.com.